Archive for the ‘Social Media’ Category
by rbmerika on Thursday, April 19th, 2012
by rbmerika on Friday, November 11th, 2011
by rbmerika on Thursday, June 23rd, 2011
Are you presently using social media? Is it helping grow your business? Do you have measurable results that support that? Social media is certainly a media that continues to grow and strengthen its grasp on our everyday lives.
I am a social media junkie. I use Yelp to check reviews of a restaurant before going and I am constantly exchanging news, photos and info with friends, family and colleagues on Facebook, Twitter, WordPress and Linkedin. I’ve dabbled in Digg, Reddit, YouTube and Stumbleupon.
I’ve met and talked with dozens of people that I’ve met through social media and most have been positive connections that have led to increased business.
Website Magazine has a great article in this month’s magazine that talks about social media and the conflicting reports on its level of success. On one hand you have the 2011 Industry Report from Social Media Examinar stating that ”90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today.” And, on the other hand you have ForeSee Results stating that, “on average, less than 1 percent of website visits come directly from a social media URL.”
So which is it? What do you think? Do you have a success story you would like to share?
Written by: Erika Rossi-Raia, Right Brain Media
Has Social Media Helped your Business?
Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results.
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.
Increased website traffic is another benefit (remember this when you get to the next paragraph), with 72 percent of the marketers claiming they gained traffic and subscribers through their social media efforts. Another advantage named by a high percentage of marketers was improved search rankings, gaining a 62-percent share of the response.
Then we have the research released by ForeSee Results, which states that, on average, less than 1 percent of website visits come directly from a social media URL. ForeSee surveyed 300,000 consumers on more than 180 websites across multiple industries to come up with that number, which sounds like an awfully poor return on a company’s investment of both time and resources.
Or is it? The ForeSee report also pointed out that while only 1 percent of visitors are coming to websites directly from social URLs, an average of 18 percent of visitors report being influenced in some way by a social media campaign, indirectly sending them to that site. That company’s ROI just got a whole lot better.
For the full article, click here: Has Social Media Helped Your Business? – Website Magazine – Website Magazine.
by rbmerika on Tuesday, April 5th, 2011
Do you have a chat room on your website or internet tv channel? If not, you should consider the benefits of communicating in real time with a chat room on your website. When used properly, it is a great way for ministries and businesses to speak to clients, members or fans instantly. It is one of the fastest ways to engage your audience and create a buzz about your business or event.
Chat rooms are an online tool where users can sign up and join a room with others in their community to discuss a multitude of topics. Imagine a party online where an unlimited amount of people can participate. Most chat rooms tell you how many people are participating and what the comments are for each user. Participants can read and write comments and/or visit other rooms to discuss other topics. They can also watch live streaming events, recorded video, read text and so much more which keeps people on your site and makes their online experience positive.
There are several free or inexpensive chat room providers out there that have embeddable iframes that can be added to any website or internet tv channel. My personal favorites are Meebo or Chatroll but there are dozens of others out there. Right Brain Media has their own chat room that they have created that has a wide range of security settings and personalization options for our clients. Our clients have the option of using a third party chat room provider or our own.
Host live interviews
Showcase product launches or webinars
Accept comments or questions during live events
Communicate with your audience
Set up private chats to speak with individuals directly
Get instant feedback
Create a buzz online
Do you have something exciting to share with others? Do you have an audience that wants to hear from you? A chat room may be the right fit for you and your company. If you would like to learn more about chat rooms or other interactive technology tools, contact Right Brain Media, a pioneer in digital media and web technology.
Erika Rossi-Raia, Right Brain Media
I read a great article this morning on Tech Crunch titled, “Why startups need to blog and what to talk about” that brought up some good points on why blogging is important to a company. Blogging is an excellent way to communicate with customers, make yourself accessible for new customers, influence others in your industry and educate others within your community on your expertise.
Blogging can be intimidating even for people who like to write. Sometimes I think people over think their blog and never publish because their article never seems to meet their high standards. The truth is if you speak from your heart and share your knowledge consistently with your community, people will follow. So, where should you begin?
Sign up for a blog service–Wordpress, Squarespace or Tumblr are all very good. We use WordPress.
Secure a domain name–yourcompanyblog.com or something similar. We use RightBrainMediaBlog.com.
Start writing down topics you would like to discuss. I keep an excel spreadsheet of all topics I would like to cover in my blog.
Pick a topic for your first blog and spend 30 – 45 minutes writing.
Add a picture or video for your blog if you would like to add some interest to the page.
Spend 15 minutes editing your blog.
Publish your blog.
Post the link to your blog on your social networks–Twitter, LinkedIN, Facebook, Diggit and others. Ask friends or colleagues to post links and/or retweet your posts.
Follow up and/or reply to any comments you receive so you can keep the conversation going.
Be disciplined and schedule time each week to blog. The more you blog the better just make sure the topics are things that your community wants to learn about or discuss.
Blogging can be fun especially if you are writing about topics you enjoy talking about. People will feel your passion and appreciate the knowledge you share with them. Remember, no blog is perfect and it is the human experience that people really are seeking. The important thing is that you be real, make yourself available to your community and stay consistent. Don’t write every day one week and then only one time the next. Think you are ready? What are you waiting for? Get to blogging!
Written by: Erika Rossi-Raia, RiGHT BRAiN MEDiA